Government of Yukon logo

Date adopted: 
November 28, 2018
Last update: 
October 26, 2020

About the logo

The Government of Yukon logo is our key visual element. It identifies the role of government in facilities, services, and programs.

The logo consists of:

  1. the Yukon wordmark; and
  2. the icon of the sun bursting out from behind a mountain peak.

It evokes the majesty of our territory’s landscape, speaks to the vision of our government today, and inspires a sense of pride and empowerment.

Master logo

Government of Yukon master logo

Reverse application

Government of Yukon logo reverse application

Reverse application colour

Government of Yukon logo reverse application in colour

Solid application

Government of Yukon logo solid

Logo file formats

Encapsulated postscript (EPS)

EPS is a vector format that can be scaled infinitely without losing image quality. This is the preferred version and must be used for offset printing.

Applications: signage, print ads, flyers, and other print collateral materials.

Scalable vector graphics (SVG)

SVG is an XML-based vector image format for two-dimensional graphics with support for interactivity and animation.

Applications: website, animation.

View of the logo in SVG

Portable network graphics (PNG)

PNG is a raster graphics file format for digital imaging, web applications, and electronic templates. Raster formats have a fixed resolution which means that if the image is increased in size, the image will degrade, losing detail and appearing unsharp or out of focus.

PNGs are the preferred format over JPGs as they allow transparent backgrounds for easy placement over coloured areas.

Applications: web ads, social media, Word documents, and PowerPoint presentations.

View of the logo in png

Logo protective space

Also known as the minimum exclusion area, the protective space is the area around the logo into which no type or other element should encroach.

For right and left sides of the logo, the minimum protective space is equal to the height of the "n" from the logo.

For the top and bottom sides of the logo, the protective space is equal to the width of the stem of the same "n" element.

See a diagram of the protective space

Logo minimum sizes

Print

The logo should never be reproduced smaller than 0.7" ( 17.78 mm) wide.

Minimum logo size for print

Web

For web use, wherever possible the Government of Yukon logo should not be shown in a size smaller than 50 pixels.

Minimum logo size for web

How to use the logo

Use the logo in its original form to preserve its integrity and ensure it's legible. It should always be placed on a plain background that gives enough contrast for the logo to be easily read. If there is not enough contrast, use the black or white logo

These examples show how versions of the logo should be used in various applications.

Colour applications

Colour versions of the logo should be used on white or light coloured backgrounds.

See an example of the logo on a white background

Reverse (colour) versions of the logo should only be used on mid-range to dark coloured backgrounds. This is the preferred version for reverse applications.

Government of Yukon colour logo on black background

Restrictive colour applications

Solid black versions of the logo should be used on white or light backgrounds for black-and-white applications.

See an example of a black logo on a white background

Reverse (white) versions of the logo should be used on black or dark backgrounds for black-and-white applications, or when the reverse colour version is not appropriate.

See an example of a black logo on a white background

Tonal variations

The logo should only be applied to areas that are not too busy or that do not contain much tonal variation.

See an example of a logo on a background with tonal variation

When necessary the logo should be placed in the least cluttered area of the image.

See an example of an image on a photograph

How to use the logo on a digital service

A digital service can use the Government of Yukon's logo after eServices has assessed it to make sure it meets the digital service standard. Email eservices@gov.yk.ca to find out if you can use the logo on your service.

How you should not use the logo

The Government of Yukon logo shouldn’t:

  • be altered or misused;
  • appear as part of the title of a publication; or
  • be separated. The wordmark and the icon should never be used in isolation with the exception of the Yukon.ca favicon.

These examples show how different versions of the logo should not be used in different applications.

Do not place the logo over busy backgrounds. This makes the logo illegible.

See an example of a logo over a busy background

Do not use a holding device or shape to contain the logo.

See an example of a logo with a holding device or shape

Do not use the logo on colours that are too similar in tone or hue, that clash or cause the logo to visually vibrate. In this situation use the reverse (white) version.

See an example of a logo on a background with a similar hue

Do not squish the logo. Use only with original proportions.

See an example of a squished logo

Do not change the colour of any of the elements within the logo. This includes the placement of the primary colour palette within the logo.

See an example of logo where the colour has been changed

See an example of a logo with the primary colour palette

Do not add drop shadow to the logo.

See an example of a logo with drop shadow

Do not include any department, branch or program name with the logo.

See an example of a logo with a department name

Additional logos

The Government of Yukon’s master logo has 3 additional versions that can be used in specific contexts. These are:

  1. international
  2. Travel Yukon and
  3. Premier and ministers

International

This version of our master logo helps place the Government of Yukon’s brand in an international context. It should only be used outside of Canada.

Canada Red:

  • SPOT: Pantone 032
  • CMYK: 0 / 100 / 100 / 0
  • RGB: 235 / 45 / 55
  • HEX: #FF0000

See the international version of the logo

Travel Yukon

This logo speaks to visitors outside the territory. It includes the tagline “larger than life." It can only be used for tourism marketing or by the external tourism industry.

See the Travel Yukon logo

See the French Travel Yukon logo

See the bilingual Travel Yukon logo

Premier and ministers

The Yukon Coat of Arms (crest) has specific restricted use. The crest appears with the Yukon logo in specific executive level applications. For example, the Office of the Premier or ministers.

The coat of arms does not stand alone except when it's used:

  • on the Yukon flag;
  • as a symbol for the territorial judiciary or the Legislative Assembly; or
  • for special use by the Office of the Premier.

Coat of arms minimum size: To maintain recognition and legibility, do not display the coat of arms smaller than 1/4" (0.635 cm) in width.

See the executive level logo

Partnership logo positioning

When Government of Yukon is the project lead

The Government of Yukon logo must appear on all publications the government produces. This includes digital ads and images on social media, print ads, brochures and posters.

When the Government of Yukon’s logo appears with partnership logos, the Government of Yukon’s logo must be on the left for a lateral arrangement, or on top if the logos are presented from top to bottom.

See an example of the placement of the government's logo

The logo must be in colour if at least one of the other partner’s logo is in colour.

If the partnership logo is in black and white, then the Government of Yukon’s logo must be in black and white.

See an example of the black and white logo

When the Government of Canada’s logo appears with the Government of Yukon’s logo, the Government of Canada’s logo takes precedence and will appear to the left of or above the Government of Yukon’s logo, depending on the arrangement. Apply the same rules for colour as above.

See an example with the Government of Canada logo

The Government of Yukon’s logo must be about the same size as the logos alongside it, with the Government of Yukon logo never being smaller than .7” (17.78 mm). Email queens.printer@gov.yk.ca to speak to an account manager if you don't think you can follow this rule.

Perfect alignment between logos may be difficult to achieve if the logos are different shapes. No logo should be noticeably bigger than any others.

If the document belongs to the Government of Yukon or is a joint project where the Government of Yukon is the lead, then the full brand must be applied.

When the Government of Yukon is a partner but not the project lead

You only need to make sure the government's logo is used. No other branding should be applied. The lead partner’s logo will appear before the government’s logo.

If the partnership logo is in black and white, then the government’s logo must also be in black and white. The logo must be in colour if at least one of the other partner’s logo is in colour.

Any time the Government of Canada's logo appears with the Government of Yukon's logo, the Government of Canada's logo takes precedence. It will appear to the left or above the Government of Yukon's logo, depending on the arrangement. This is the case even if neither the Government of Canada or the Government of Yukon are the lead. The logo must be in colour if at least one of the other partner's logo is in colour.

The Government of Yukon’s logo must be about the same size as the logos alongside it, with the Government of Yukon logo never being smaller than .7” (17.78 mm). Email queens.printer@gov.yk.ca to speak to an account manager if you don't think you can follow this rule.

Perfect alignment between logos may be difficult to achieve if the logos are different shapes but no logo should be noticeably bigger than the others.

When the Government of Yukon is a sponsor

If all other sponsor logos are in black and white, then the Government of Yukon’s logo must be in black and white. If at least one other logo appears in colour, then the government’s logo must also be in colour.

In this case, there are no rules regarding the placement of the government’s logo, though it must be about the same size as the logos appearing alongside it. The Government of Yukon logo should never be smaller than 0.7" (17.78 mm). Email queens.printer@gov.yk.ca to speak to an account manager if you don't think you can follow this rule.

Perfect alignment between logos may be difficult to achieve if the logos are different shapes, but no logo should be noticeably bigger than the others.