Colour and palettes

Date adopted: 
November 28, 2018
Last update: 
August 26, 2020

Our colour palettes support our logo and other visual elements in identifying our brand.

You can only use colours from these palettes.

The specifications for the palette are indicated for Pantone, CMYK (4-colour process), RGB and hexadecimal values. This colour palette must be reproduced accurately to ensure consistency across all materials.

As a standard use the brand colours at full colour, 100% opacity. Tints of the colour palette may be used at the discretion of the graphic designer.

See examples of brand colour tints

Primary colour palette

The primary colour palette consists of two base colours - black and midnight sun.

Black

SPOT: Pantone Process Black C
CMYK: 0 / 0 / 0 / 100
RGB: 0 / 0 / 0
HEX: #000000

See a swatch of black

Midnight Sun

SPOT: Pantone 130 C
CMYK: 0 / 32 / 100 / 0
RGB: 242 / 169 / 0
HEX: #F2A900

See a swatch of midnight sun

Secondary colour palette

These secondary colour palettes offer designers latitude in reflecting the various moods and landscapes of Yukon. Each colour variation is strong enough to hold the logo in a variety of applications.

Bryum Moss

SPOT: Pantone 377 C
CMYK: 50 / 1 / 100 / 20
RGB: 122 / 154 / 1
HEX: #7A9A01

See a swatch of bryum moss

River Blue

SPOT: Pantone 7711 C
CMYK: 98 / 0 / 28 / 4
RGB: 0 / 151 / 169
HEX: #0097A9

See a swatch of river blue

Zinc

SPOT: Pantone 7477 C
CMYK: 86 / 29 / 21 / 67
RGB: 36 / 76 / 90
HEX: #244C5A

See a swatch of zinc

Twilight

SPOT: Pantone 5115 C
CMYK: 51 / 91 / 21 / 70
RGB: 81 / 42 / 68
HEX: #512A44

See a swatch of twilight

Lichen

SPOT: Pantone 1665 C
CMYK: 0 / 79 / 100 / 0
RGB: 220 / 68 / 5
HEX: #DC4405

See a swatch of lichen