Supporting graphics

Date adopted: 
August 15, 2020
Last update: 
August 26, 2020

General rules for supporting graphics

Never use supporting graphics as the title of a publication or a watermark.

Do not add drop shadows to supporting graphics.

Supporting graphics can only be flipped vertically. They cannot be modified. Do not extract portions, use impositions or modify their colours.

Do not use more than two supporting graphics at a time. Using only one supporting graphic is perfect for most communications materials.

Do not create new supporting graphics or modify existing ones. Email visual.design@gov.yk.ca if you can’t find anything to fit your needs.

Minimum sizes for supporting graphics are the same as the logo:

  • Print: 0.7″ (17.78 mm) wide.
  • Web: 50 pixels

Aurora

The aurora graphic plays a lead role in the Government of Yukon brand. It can be used in any internal and external government products.

See the Aurora supporting graphic

The soft waves of the aurora branding balance the rugged edges of Yukon’s mountainscape and can be adapted to represent other elements of this territory such as our people, our wildlife and our environment.

The aurora is one of several supporting graphics you can use.

You can use the aurora graphic as it is or you can use smaller sections to meet your design needs.

Use the aurora in full colour, all black, all white, greyscale, or tone-on-tone applications. If you’re using full colour, don’t modify the individual colours.

The aurora graphic consists of every colour in the secondary colour palette of the Government of Yukon brand. Aurora can be used on any brand colour background by adjusting the foreground colour to 75%.

Aurora supporting graphic with the foreground adjusted to 75%

Aurora on coloured backgrounds

Examples of Aurora on a coloured background with the foreground set to 75%.

See the Aurora supporting graphic on coloured backgrounds

Aurora greyscale on white and black

Aurora greyscale use on white and black.

All previously stated rules in the supporting graphics section apply.

See greyscale Aurora on white

See greyscale Aurora on black


Spirit flame

In some instances the aurora graphic may need to be rotated 90 degrees to be used in vertical applications. When that scenario arises, aurora becomes “spirit flame.”

All rules for supporting graphics apply.

See the spirit flame

Additional elements

There are many themed elements that you can use to enhance the brand.

Agriculture

See the agriculture themed design element

Arts

See the arts themed design element

Business

See the business themed design element

Construction

See the construction themed design element

Education

See the education themed design element

Energy

See the energy themed design element

Environment

See the environment themed design element

Forestry

See the forestry themed design element

Generations

See the generations themed design element

Hiking

See the hiking themed design element

Justice

See the justice themed design element

Kayaking

See the kayaking themed design element

Mining

See the mining themed design element

People

See the people themed design element

Shelter

See the shelter themed design element

Time

See the time themed design element

Transport

See the transport themed design element

Wildlife

See the wildlife themed design element

Single and double aurora band cropping

These brand elements allow you to frame photos and solid colour blocks with the single and double aurora band crop containers.

You can use this container at the top or bottom of your document but you must not flip, invert, or rotate it. You can stretch the containers proportionally.

Single aurora band at the top

See an example of single aurora band at the top

Single aurora band at the bottom

See an example of single aurora band at the bottom

Double aurora band with 1 colour at the top

See an example of double aurora band with 1 colour at the top

Double aurora band with 2 colours at the top

See an example of double aurora band with 1 colour at the top

Double aurora band with 2 colours at the bottom

See an example of double aurora band with 2 colours at the bottom

Double aurora band with 1 colour at the bottom

See an example of double aurora band with 1 colour at the bottom

Aurora-inspired cropping

These brand elements allow you to frame photos and solid colour blocks using the aurora-inspired cropping.

You can crop the grey containers below in any manner that best suits the layout of your product. You can also fill these containers with a photograph or any solid colour from the colour palette. You can stretch the containers proportionally. Use of these elements are at the discretion of the graphic designer.

See an example of aurora-inspired cropping