General rules for supporting graphics
Never use supporting graphics as the title of a publication or a watermark.
Do not add drop shadows to supporting graphics.
Supporting graphics can only be flipped vertically. They cannot be modified. Do not extract portions, use impositions or modify their colours.
Do not use more than two supporting graphics at a time. Using only one supporting graphic is perfect for most communications materials.
Do not create new supporting graphics or modify existing ones. Email visual.design@gov.yk.ca if you can’t find anything to fit your needs.
Minimum sizes for supporting graphics are the same as the logo:
- Print: 0.7″ (17.78 mm) wide.
- Web: 50 pixels
Aurora
The aurora graphic plays a lead role in the Government of Yukon brand. It can be used in any internal and external government products.
The soft waves of the aurora branding balance the rugged edges of Yukon’s mountainscape and can be adapted to represent other elements of this territory such as our people, our wildlife and our environment.
The aurora is one of several supporting graphics you can use.
You can use the aurora graphic as it is or you can use smaller sections to meet your design needs.
Use the aurora in full colour, all black, all white, greyscale, or tone-on-tone applications. If you’re using full colour, don’t modify the individual colours.
The aurora graphic consists of every colour in the secondary colour palette of the Government of Yukon brand. Aurora can be used on any brand colour background by adjusting the foreground colour to 75%.
Aurora on coloured backgrounds
Examples of Aurora on a coloured background with the foreground set to 75%.
Aurora greyscale on white and black
Aurora greyscale use on white and black.
All previously stated rules in the supporting graphics section apply.
Spirit flame
In some instances the aurora graphic may need to be rotated 90 degrees to be used in vertical applications. When that scenario arises, aurora becomes “spirit flame.”
All rules for supporting graphics apply.
Additional elements
There are many themed elements that you can use to enhance the brand.
Agriculture
Arts
Business
Construction
Education
Energy
Environment
Forestry
Generations
Hiking
Justice
Kayaking
Mining
People
Shelter
Time
Transport
Wildlife
Single and double aurora band cropping
These brand elements allow you to frame photos and solid colour blocks with the single and double aurora band crop containers.
You can use this container at the top or bottom of your document but you must not flip, invert, or rotate it. You can stretch the containers proportionally.
Single aurora band at the top
Single aurora band at the bottom
Double aurora band with 1 colour at the top
Double aurora band with 2 colours at the top
Double aurora band with 2 colours at the bottom
Double aurora band with 1 colour at the bottom
Aurora-inspired cropping
These brand elements allow you to frame photos and solid colour blocks using the aurora-inspired cropping.
You can crop the grey containers below in any manner that best suits the layout of your product. You can also fill these containers with a photograph or any solid colour from the colour palette. You can stretch the containers proportionally. Use of these elements are at the discretion of the graphic designer.
