How to request a campaign site

Date adopted: 
August 26, 2020
Last update: 
August 27, 2020

Campaign sites are sub-domains under Yukon.ca.

Before you request a campaign site

Make sure:

  • your proposed site is needed for marketing and promotion;
  • your marketing campaign has a start and end date;
  • you've identified your target audience, the number of existing users with this need and the number of users who will be targeted; and
  • you know how you'll assess and measure the success of your campaign.

Request a campaign site

  1. Email yg.digital@gov.yk.ca and share your details to support your request.
  2. Once you're approved, you can access the campaign content type to build your website.
  3. Make arrangements to get a short URL or domain name for your site.
  4. Email french.web@gov.yk.ca to make arrangements to have your website translated.

Publish your campaign site

Once you have your site ready to go:

  1. Make sure all of your pages are translated.
  2. Email yg.digital@gov.yk.ca to review your final website.
  3. Once the Executive Council Office approves the site, email eservices@gov.yk.ca to coordinate getting your domain names in place, analytics are set up and how you're launching your site. For example, as a private beta or publicly viewable site.

After your site launches

  • Run your site for the duration of your campaign.
  • Follow the steps to take your campaign site down.
  • Using analytics and user feedback, assess and measure the success of your campaign.
  • Share your final analysis with yg.digital@gov.yk.ca and eservices@gov.yk.ca.