Campaigns

Date adopted: 
September 10, 2019
Last update: 
August 15, 2020

Use for

Simple, one page, Yukon only or multi-jurisdictional campaigns.

Do not use for

More detailed campaigns requiring multiple-page microsites with navigation.

Check with your communications branch to make sure your project has an exemption from the government’s brand standard before you proceed with building campaign sites.

Rule

Campaign sites should be:

  • time-limited and designed to support a planned program of communications activity with a specific end date (usually within 2 years but up to 5 years);
  • focused on some aspect of attitude, perception or behaviour change, rather than solely on providing public information;
  • co-branded, meaning the site should carry a distinct brand that's different to that of Yukon.ca but also marked as official Government of Yukon or multi-jurisdictional information; and
  • hosted by eServices.

Purpose

To support approved marketing campaigns or promotional activities.

Example

View a good example of a campaign site.