About the logo
The Government of Yukon logo is our key visual element. It identifies the role of government in facilities, services, and programs.
The logo consists of:
- the Yukon wordmark; and
- the icon of the sun bursting out from behind a mountain peak.
It evokes the majesty of our territory’s landscape, speaks to the vision of our government today, and inspires a sense of pride and empowerment.
Master logo
Reverse application
Reverse application colour
Solid application
Logo file formats
Encapsulated postscript (EPS)
EPS is a vector format that can be scaled infinitely without losing image quality. This is the preferred version and must be used for offset printing.
Applications: signage, print ads, flyers, and other print collateral materials.
Scalable vector graphics (SVG)
SVG is an XML-based vector image format for two-dimensional graphics with support for interactivity and animation.
Applications: website, animation.
Portable network graphics (PNG)
PNG is a raster graphics file format for digital imaging, web applications, and electronic templates. Raster formats have a fixed resolution which means that if the image is increased in size, the image will degrade, losing detail and appearing unsharp or out of focus.
PNGs are the preferred format over JPGs as they allow transparent backgrounds for easy placement over coloured areas.
Applications: web ads, social media, Word documents, and PowerPoint presentations.
Logo protective space
Also known as the minimum exclusion area, the protective space is the area around the logo into which no type or other element should encroach.
For right and left sides of the logo, the minimum protective space is equal to the height of the "n" from the logo.
For the top and bottom sides of the logo, the protective space is equal to the width of the stem of the same "n" element.
Logo minimum sizes
The logo should never be reproduced smaller than 0.7" ( 17.78 mm) wide.
Web
For web use, wherever possible the Government of Yukon logo should not be shown in a size smaller than 50 pixels.
How to use the logo
Use the logo in its original form to preserve its integrity and ensure it's legible. It should always be placed on a plain background that gives enough contrast for the logo to be easily read. If there is not enough contrast, use the black or white logo
These examples show how versions of the logo should be used in various applications.
Colour applications
Colour versions of the logo should be used on white or light coloured backgrounds.
Reverse (colour) versions of the logo should only be used on mid-range to dark coloured backgrounds. This is the preferred version for reverse applications.
Restrictive colour applications
Solid black versions of the logo should be used on white or light backgrounds for black-and-white applications.
Reverse (white) versions of the logo should be used on black or dark backgrounds for black-and-white applications, or when the reverse colour version is not appropriate.
Tonal variations
The logo should only be applied to areas that are not too busy or that do not contain much tonal variation.
When necessary the logo should be placed in the least cluttered area of the image.
How to use the logo on a digital service
A digital service can use the Government of Yukon's logo after eServices has assessed it to make sure it meets the digital service standard. Email [email protected] to find out if you can use the logo on your service.
How you should not use the logo
The Government of Yukon logo shouldn’t:
- be altered or misused;
- appear as part of the title of a publication; or
- be separated. The wordmark and the icon should never be used in isolation with the exception of the Yukon.ca favicon.
These examples show how different versions of the logo should not be used in different applications.
Do not place the logo over busy backgrounds. This makes the logo illegible.
Do not use a holding device or shape to contain the logo.
Do not use the logo on colours that are too similar in tone or hue, that clash or cause the logo to visually vibrate. In this situation use the reverse (white) version.
Do not squish the logo. Use only with original proportions.
Do not change the colour of any of the elements within the logo. This includes the placement of the primary colour palette within the logo.
Do not add drop shadow to the logo.
Do not include any department, branch or program name with the logo.
Additional logos
The Government of Yukon’s master logo has 3 additional versions that can be used in specific contexts. These are:
- international
- Travel Yukon and
- Premier and ministers
International
This version of our master logo helps place the Government of Yukon’s brand in an international context. It should only be used outside of Canada.
Canada Red:
- SPOT: Pantone 032
- CMYK: 0 / 100 / 100 / 0
- RGB: 235 / 45 / 55
- HEX: #FF0000
Travel Yukon
This logo speaks to visitors outside the territory. It includes the tagline “larger than life." It can only be used for tourism marketing or by the external tourism industry.
Premier and Ministers
The Yukon Coat of Arms has specific restricted use. The coat of arms appears with the Yukon logo in specific executive level applications. For example, the Office of the Premier or Ministers.
The coat of arms does not stand alone except when it's used:
- on the Yukon flag;
- as a symbol for the territorial judiciary or the Legislative Assembly; or
- for special use by the Office of the Premier.
Coat of arms minimum size: To maintain recognition and legibility, do not display the coat of arms smaller than 1/4" (0.635 cm) in width.
Note that the term "crest" only refers to the malamute and the snow, not the entire coat of arms.
Partnership logo positioning
When Government of Yukon is the project lead
The Government of Yukon logo must appear on all publications the government produces. This includes digital ads and images on social media, print ads, brochures and posters.
When the Government of Yukon’s logo appears with partnership logos, the Government of Yukon’s logo must be on the left for a lateral arrangement or on top if the logos are presented from top to bottom.
The logo must be in colour if at least one of the other partner’s logo is in colour.
If the partnership logo is in black and white, then the Government of Yukon’s logo must be in black and white.
When the Government of Canada’s logo appears with the Government of Yukon’s logo, the Government of Canada’s logo takes precedence and will appear to the left of or above the Government of Yukon’s logo, depending on the arrangement. Apply the same rules for colour as above.
The Government of Yukon’s logo must be about the same size as the logos alongside it, with the Government of Yukon logo never being smaller than .7” (17.78 mm). Email [email protected] if you do not think you can follow this rule.
Perfect alignment between logos may be difficult to achieve if the logos are different shapes. No logo should be noticeably bigger than any others.
If the document belongs to the Government of Yukon or is a joint project where the Government of Yukon is the lead, then the full brand must be applied.
When the Government of Yukon is a partner but not the project lead
You only need to make sure the government's logo is used. No other branding should be applied. The lead partner’s logo will appear before the government’s logo.
If the partnership logo is in black and white, then the government’s logo must also be in black and white. The logo must be in colour if at least one of the other partner’s logo is in colour.
Any time the Government of Canada's logo appears with the Government of Yukon's logo, the Government of Canada's logo takes precedence. It will appear to the left or above the Government of Yukon's logo, depending on the arrangement. This is the case even if neither the Government of Canada or the Government of Yukon are the lead. The logo must be in colour if at least one of the other partner's logo is in colour.
The Government of Yukon’s logo must be about the same size as the logos alongside it, with the Government of Yukon logo never being smaller than .7” (17.78 mm). Email [email protected] if you don't think you can follow this rule.
Perfect alignment between logos may be difficult to achieve if the logos are different shapes but no logo should be noticeably bigger than the others.
When the Government of Yukon is a sponsor
If all other sponsor logos are in black and white, then the Government of Yukon’s logo must be in black and white. If at least one other logo appears in colour, then the government’s logo must also be in colour.
In this case, there are no rules regarding the placement of the government’s logo, though it must be about the same size as the logos appearing alongside it. The Government of Yukon logo should never be smaller than 0.7" (17.78 mm). Email [email protected] if you don't think you can follow this rule.
Perfect alignment between logos may be difficult to achieve if the logos are different shapes, but no logo should be noticeably bigger than the others.