Start page

Date adopted: 
January 17, 2019
Last update: 
March 30, 2022

Why use this pattern?

If your service is in public beta or live, you must have a reference page hosted on

Do not use a domain name other than

The reference page will have a link to the start page of your service.

How it works

Start pages include 6 main elements:

  1. The service name. A good service name helps people understand what your service does and whether they need to use it.
  2. A quick overview of what users can (and sometimes cannot) do with the service.
  3. A short introduction that lists things most users will need to know before they start. For example, how much it will cost or what identification they need to complete the transaction.
  4. A call-to-action button. For example, 'Start a payment' or 'Start a class 1 notice.'
  5. A list of other ways to access your service.
  6. A data collection notice.

Start page example


View a good example of a start page.