Campaigns

Date adopted: 
September 10, 2019
Last update: 
December 29, 2021

Use for

Simple, 1 page, Government of Yukon only or multi-jurisdictional campaigns.

Do not use for

More detailed campaigns requiring multiple-page microsites with navigation. The multipage campaign site content type may suit your needs instead. 

Rule

Campaign sites should be:

  • time-limited and designed to support a planned program of communications activity with a specific end date (usually within 2 years but up to 5 years);
  • focused on some aspect of attitude, perception or behaviour change, rather than solely on providing public information;
  • co-branded, meaning the site should carry a distinct brand that's different to that of Yukon.ca but also marked as official Government of Yukon or multi-jurisdictional information; and
  • hosted by eServices.

Purpose

To support approved marketing campaigns or promotional activities.

Example

View a good example of a campaign site.