Date adopted:
September 10, 2019
Last update:
November 28, 2023
Use for
Simple, 1 page, Government of Yukon only or multi-jurisdictional campaigns.
Do not use for
More detailed campaigns requiring multiple-page microsites with navigation. The multipage campaign site content type may suit your needs instead.
Rule
Campaign sites should be:
- time-limited and designed to support a planned program of communications activity with a specific end date (usually within 2 years but up to 5 years);
- focused on some aspect of attitude, perception or behaviour change, rather than solely on providing public information;
- co-branded, meaning the site should carry a distinct brand that's different to that of Yukon.ca but also marked as official Government of Yukon or multi-jurisdictional information; and
- hosted by eServices.
Purpose
To support approved marketing campaigns or promotional activities.
Example
View a good example of a single page campaign site without a custom domain. This is a multipage campaign site with a custom domain.