Campaigns

Use for

Time-limited marketing campaigns with brand exceptions, including multi-jurisdictional sites. 

Do not use for

Operational content about programs, services and information that belongs on Yukon.ca. Complex or detailed content requiring multiple-page microsites with navigation. 

Rule

Campaign sites should:

• be time-limited and designed to support a planned program of communications activity with a specific end date (usually within 2 years but up to 5 years);
• be focused on some aspect of attitude, perception or behaviour change, rather than solely on providing public information;
• carry a distinct brand that's different to that of Yukon.ca but also marked as official Government of Yukon or multi-jurisdictional information; and
• hosted by eServices.

Purpose

To support approved marketing campaigns or promotional activities.

Example

View a good example of a single page campaign site without a custom domain. This is a multipage campaign site with a custom domain.