Content and design

Date adopted: 
August 14, 2020
Last update: 
July 31, 2023

Guidance on developing content to meet the government's standards. 


How to develop accessible content and meet the government's technical accessibility requirements for services and websites.

Brand standard

Standards on applying the government's branding, including using the government logo and requesting a new supporting graphic, as well as learning what's not part of the brand.

Creating content

How and when to use content types, how to write for the web, how to get an online service, how to track the performance of your service or website and how to request other government-branded templates.


Information web forms (online services) and PDF forms. This includes guidance for people planning out a forms project as well as content, form and user experience standards for government forms. 

Style Guide

How to write for the government whether you're writing for the public or working on internal documents.

User experience (UX) guide

Information for project teams on the government's user experience requirements and how to conduct user research.