People read differently on the web than they do on paper.
Our guidance on writing for Yukon.ca is based on research into how people read online and how people use Yukon.ca.
When you write for Yukon.ca you should follow:
- the creating content guidance described here
- the Government of Yukon Style Guide
Meet the user need
Publish only what someone needs to know so they can complete their task. Nothing more.
When you write for the web, start with the same question every time: what does the user want to know?
Meeting that need means being:
- clear and to the point
Finding information on the web
Process of finding and absorbing information on the web:
- I have a question.
- I can find the page with the answer easily – I can see it’s the right page from the search results listing.
- I have understood the information.
- I have my answer.
- I trust the information.
- I know what to do next and I do not need anything else.
A website only works if people can find what they need quickly, complete their task and leave without having to think about it too much.
Good content is easy to read
Good online content is easy to scan and takes minimal effort to understand.
- short sentences
- sub-headed sections
- simple vocabulary
The main purpose of Yukon.ca is to provide information and services.