Our role as a government is to serve the public, so we need our writing to be clear and easy to understand and have a friendly, inclusive and open style. We call this our tone of voice.
There are 3 main ways we create our tone of voice. We use:
As we say in our brand standards, the tone of voice of our communications helps reflect our unified brand. Staff should adopt a clear and consistent approach to all our written materials. We want to leave Yukoners feeling confident, assured, heard, included and empowered.
When to use the government's tone of voice
Use the government's tone of voice for all:
- content published on Government of Yukon websites;
- public communications materials; and
- internal government documents.