Creating content

Date adopted: 
August 15, 2020
Last update: 
October 26, 2021

Guidance to create content for government websites, services and some offline channels.


Guidance on how to request a campaign website.

Content types on

Content types or templates available on

Guidelines for guidance for creating content.

How to get an online service

Steps to getting an online service and rules for naming services.


Guidance on how to request a branded government template for advertisements, information sheets, newsletters, posters, PowerPoint, reports and tender cover pages.

Track the performance of your service or website

How to track the performance of your service or website.

Translate your service or website

Advice on how to get your content translated and to maintain the French content on your service or website.

Writing for the web

Best practices and principles to help you write for the web.