How to request a campaign site

Date adopted: 
August 26, 2020
Last update: 
March 23, 2022

Campaign sites are sub-domains under

Before you request a campaign site

Make sure:

  • your proposed site is needed for marketing and promotion;
  • your marketing campaign has a start and end date;
  • you've identified your target audience, the number of existing users with this need and the number of users who will be targeted; and
  • you know how you'll assess and measure the success of your campaign.

Request a campaign site

  1. Email the Executive Council Office at and share your details to support your request.
  2. Once they've approved your request, send your draft content to for approval. 
  3. You can then practise building your site in the user acceptance testing (UAT) site, particularly if it's a multipage campaign site.
  4. Use the campaign content type to build your website.
  5. Arrange to get a short URL or domain name for your site.
  6. Email to arrange to have your website translated.

Publish your campaign site

Once you have your site ready to go:

  1. Make sure all of your pages are translated.
  2. Email to review your final website.
  • Once the Executive Council Office approves the site, email to coordinate: getting your domain names in place;
  • getting analytics set up; and
  • how you're launching your site – for example, as a private beta or publicly viewable site.

After your site launches

  • Run your site for the duration of your campaign.
  • Follow the steps to take your campaign site down.
  • Using analytics and user feedback, assess and measure the success of your campaign.
  • Share your final analysis with and