These rules apply to anyone holding an account on the government's email newsletter and notification publishing platform.
Use the provided templates
Once you get access to your account you will see there are a variety of templates you can choose from. These templates were designed to ensure newsletters:
- apply the government's branding in a consistent manner; and
- apply user experience best practices.
If you have a brand exception, you must have a completely different brand and you must still meet the user experience standards and follow government style.
All new email newsletters and notifications must be approved by ECO
When you start working in the government's platform, you will see there is no limit on the number of newsletters and notifications you can create and publish. Even though you have the ability to create and publish -- you can only publish the specific email newsletters and notification you have been approved to publish.
Contact your communications team if you want to add another newsletter or notification to your profile.
Test and check before you send
It's important test your publication before you email it out. Specifically:
- proofread the articles to make sure there are no typos;
- check links to make sure they work and take people to the desired location;
- make sure it looks correct on:
- mobile devices; and
- different browsers