Typography plays a key role in the Government of Yukon’s overall brand identity. The typeface is intended to portray a modern, clean image that is friendly, open and highly legible. These typography standards have been developed to provide typographic consistency, while maintaining a certain degree of flexibility to suit a wide range of applications.
You must only use the primary and secondary fonts in designed materials.
All of these fonts are open source and are available to anyone to use at no cost to the user.
Do not add drop shadows to text.
Primary fonts
The brand has three primary fonts. These are for use in print and digital materials, brochures and all designed applications.
Montserrat
Use Montserrat in headers, large display text, highlighting and callouts.
Nunito Sans
Nunito Sans is a light and easy-to-read font for body copy, tables and side bars.
Aleo
Aleo is a strong, professional and warm slab serif for use in smaller titles and highlighting, as well as a secondary body copy font at the discretion of the graphic designer.
Secondary fonts
The Government of Yukon’s secondary fonts are Arial and Helvetica.
Only use these fonts:
- when the primary fonts are not available; or
- if a word from another language does not display properly in a primary font. For example, a Yukon First Nation language.
In order to display the text properly, sometimes a special font is required.
Use Arial in email communications
Arial is preferable in email communications because Arial is installed on all devices. This ensures a consistent layout and appearance whether the recipient is inside or outside of the government.
Arial is also the font the government uses for email signatures.
The primary brand fonts are installed on all government computers and work well internally. However, they are not likely installed in other organizations' or private citizens' computers. This means if you use these fonts in an email you send to someone outside the government, the fonts will be converted to another font, such as Times Roman, which is not our brand.