Photography is another central visual element of our brand. Like all visual elements, use of photography in our communication materials should leave Yukoners feeling confident, included, and empowered.
To achieve this, photography should:
- be current;
- be authentic;
- reflect our territory as it is today;
- reflect our territory’s many cultures and diversity;
- be of a consistent visual quality; and
- be of appropriate resolution for the media it will be used in.
Access Yukon photos in the Tourism Yukon Media Library
Government of Yukon staff
Government of Yukon staff can access these photographs on the internal website.
If you're a vendor working on a government project with a department, you can go through your department contact to access images or see if you're eligible to register for an account.
Original vs. stock photography
Whenever possible, use original Yukon imagery. This will add to the authenticity of our story and develop the visual strength of our brand.
In the event that original photography does not exist or cannot be used or created to help tell a specific story, stock photography can be used.
When selecting stock imagery, make sure it can co-exist seamlessly alongside original Yukon photography. Environment-based stock imagery may be necessary to use when telling a broader story.
Do not add drop shadows to images.
Examples of photography don'ts
Do not use images with clichéd points of view.
Do not use images shot from extreme angles.
Do not use faded images or insert them as watermarks.
Do not use images with special effects.
Do not use artificially colourized imagery.
Do not use clichéd metaphorical imagery.
Do not create illustrations from photography.
Do not use images or models that look overly staged or posed.
Do not use images that are not distinctly Yukon.