Photography guidelines

Date adopted: 
November 28, 2018
Last update: 
August 26, 2020

Photography is another central visual element of our brand. Like all visual elements, use of photography in our communication materials should leave Yukoners feeling confident, included, and empowered.

To achieve this, photography should:

  • be current;
  • be authentic;
  • reflect our territory as it is today;
  • reflect our territory’s many cultures and diversity;
  • be of a consistent visual quality; and
  • be of appropriate resolution for the media it will be used in.

Access Yukon photos in the Tourism Yukon Media Library

Government of Yukon staff

Government of Yukon staff can access these photographs on the internal website.


If you're a vendor working on a government project with a department, you can go through your department contact to access images or see if you're eligible to register for an account.

Original vs. stock photography

Whenever possible, use original Yukon imagery. This will add to the authenticity of our story and develop the visual strength of our brand.

In the event that original photography does not exist or cannot be used or created to help tell a specific story, stock photography can be used.

When selecting stock imagery, make sure it can co-exist seamlessly alongside original Yukon photography. Environment-based stock imagery may be necessary to use when telling a broader story.

Do not add drop shadows to images.

Examples of photography don'ts

Do not use images with clichéd points of view.

See an example of a photograph with a clichéd points of view

Do not use images shot from extreme angles.

See an example of a photograph with extreme angles

Do not use faded images or insert them as watermarks.

See an example of a faded image

Do not use images with special effects.

See an example of an image with special effects

Do not use artificially colourized imagery.

See an example of an image with artificially coloured imagery

Do not use clichéd metaphorical imagery.

See an example of clichéd metaphorical imagery

Do not create illustrations from photography.

See an example of an illustration that was created from a photograph

Do not use images or models that look overly staged or posed.

See an example of a staged photograph

Do not use images that are not distinctly Yukon.

See an example of a photo that wasn't taken in Yukon