Illustrations are another central visual element of our brand. They can be used when original photography does not exist or cannot be used to help tell a specific story.
- match the tone and mood of your product and be especially helpful in evoking a specific emotion or feeling;
- give a less-formal feel to a designed product;
- be generic rather than portraying specific people doing specific things;
- be used to explain an idea or concept, whether abstract or realistic;
- communicate text-based information, such as an infographic;
- be eye-catching and engaging in a unique way;
- be a cost-effective substitute when photography doesn’t exist; and
- provide a great deal of creative scope as the creative boundaries are virtually limitless.
Deciding between a photo or illustration
Consider these questions if you’re having trouble deciding between a photo or an illustration.
- How important is realism?
- Would a realistic photographic treatment be more effective to communicate with your audience or are there benefits to using an illustrative style, such as a drawing, painting, or infographic?
- Are there existing assets in the Government of Yukon’s photo library that you can use?
- If pre-existing photography isn’t available, do you have money in your budget to hire a photographer?
If you’re still having trouble deciding, email firstname.lastname@example.org for assistance. Apply the same rules for illustration as for photography. Never use clip art-style imagery because it looks unprofessional and of low quality.
Do not use textures, watermarks, or overlays. When working with colour blocks, only solid colours should be used.
Exception: you may use any of the supporting elements in the background.